Omar Banat
The cereal appears to have golden-colored rings that are made to look like the rings that you collect in the many Sonic the Hedgehog games. And sprinkled throughout are marshmallows that resemble Chaos Emeralds as well as a featureless front outline of Sonic’s head which Sega of America has dubbed “Spin Dash” marshmallows.
As for the fruit snacks, much less information was revealed. All we know is that they will come, “…in a variety of shapes and flavors.”
Katie Wong, head of Ideas & Partnerships for General Mills talked about these products bringing together Sonic the Hedgehog fans of all ages together:
Additionally, Senior Manager of Licensing at SEGA of America, Michael Cisneros, commented on his excitement for the partnership:
As of right now, there’s no set date for when these products will hit store shelves. The only confirmation of a time frame was Wong’s mention of this Spring. The only other hint we have is that this collaboration is based on the upcoming Sonic the Hedgehog 2 movie that comes out on Apr. 8.
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